General Manager, Middletown Honda
We adopted a transparent approach to pricing and sales a few years ago and DealerScience has been instrumental in that process. We price our vehicles in their tool which syndicates through home-net. Because customers can run Penny Perfect® payments on their own the lead quality is really good. They aren’t merely doing form fills. The desking tools allow us to quickly find the best terms for leases and eliminates all the back and forth trips to the desk. Our customers love it because it’s fast and transparent.