When third-generation dealer and DealerScience founder Andrew Gordon joined his family dealership in 2009, his day-to-day consisted of repetitive tasks that left him anxious about mistakes and wanting more time. Andrew automated high impact, high effort tasks and, in less than one year, his dealership saw double their sales without adding staff. Now, he offers DealerScience across the US.
Join him on Wednesday, October 17 at 1:20 p.m. for Lessons in Digital Retail from Other Verticals — Learn how to Replicate Your Showroom Process on Your Website, and Enable Digital Retail as a Consistent Experience.
Digital retail is often regarded as the ability to buy a car online. But we can’t just add a new feature to our existing websites: we need to change the way we’re thinking about our websites. Dealers know how to sell a car inside their showroom. What we have not perfected is how to translate the experience from inside the showroom onto the website. Join this session to learn how to foster better relationships with your customers through digital retailing. You will also be provided with a playbook of website updates that can help connect your showroom and your website experience as well as suggested process changes that will help enable a seamless digital retail solution for your dealership.
Primary Learning Objectives:
- Explore the way consumers currently shop online using other verticals like Apple, Amazon, and Walmart.
- Learn how to replicate your dealership’s showroom process on your website.
- Learn process changes that can help enable digital retail as a consistent experience between your website and showroom.